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FORT COLLINS, COLO. - Jan. 24, 2012 - StraightLine Fitness Studio, an unconventional fitness training facility that emphasizes Rossiter bodywork and whole-body workouts with 1:1 instruction, recently opened its doors at 1606 S. Lemay Ave., Suite 102 in Fort Collins.

StraightLine is the home of two local fitness giants; Rocky Mountain Rossiter and Colorado Core. Rocky Mountain Rossiter's Keith and Shelly Beyerle combined forces with Colorado Core's David Henre to create this new functional fitness and Rossiter studio-the first of its kind in Fort Collins. The team has a combined 34 years of experience in functional fitness training and Rossiter, a connective tissue stretching method used for injury prevention and rehabilitation.

StraightLine is an "alternative gym" ideal for advanced personal training programs, Rossiter and specialized health and fitness workshops. The minimalistic, spacious studio significantly differs from traditional gyms that offer repetitive fitness classes and antiquated workouts that depend on complex machinery to isolate muscle groups (think bicep curl or bench press).

Instead, StraightLine focuses on total body coordination with suspension training, body weight resistance and mobility fitness.

"Our equipment is purposefully low-tech because our bodies are high-tech," Keith Beyerle said. "We teach people to use their whole body the way they're naturally built to move, rather than repetitive mainstream concepts that cause people to eventually lose interest and quit."

"This one-of-a-kind functional fitness playground will transform the way Fort Collins residents view fitness, health and healing," Henre said. "At StraightLine, no two workouts are the same. We experiment with thousands of non-traditional exercises to help our members get strong and smart about health in a fun and practical way."

For more information visit or Rocky Mountain Rossiter at www.rockymountainrossiter.com or Colorado Core at www.coloradocorefit.com.

About Rocky Mountain Rossiter

Rocky Mountain Rossiter is owned and operated by Keith and Shelly Beyerle, a husband and wife team certified as advanced Unit III Rossiter coaches. In 2008, Shelly and Keith were among the first coaches certified in Northern Colorado. They have built a series of success story videos on their YouTube channel: RMRossiter, and also write the official Rossiter Coaches Newsletter, distributed by Richard Rossiter to all coaches nationwide. Rocky Mountain Rossiter has helped individuals accomplish a variety of life-improving changes, including assisting nurses' work without painful limitations, grandparents play with their grandkids again, and athletes return to sports with optimized performance. Keith has been in the fitness industry since 1994, and a personal trainer at The Other Club since 2001.

About Colorado Core

Opening in Fort Collins in June 2009, Colorado Core is a progressive practice fitness company owned by David Henre. In addition to onsite (work or home) and Skype training, the company also operates out of StraightLine Fitness Studio in Fort Collins, which opened in January.

Colorado Core provides Rossiter, group fitness and personal training sessions. Colorado Core's fitness programs are goal-oriented, dynamic, safe and fun. The program boosts overall wellbeing through strength, cardio and mobility fitness.

Considered a connective-tissue specialist, Henre has taught more than 50 Rossiter coaches and is one of the top-12 original Rossiter instructors in the Unites States. He also achieved Personal Training Certification through the National Federation of Professional Trainers in 1995, currently serves on the Education Committee for Rossiter and hosts Rossiter workshops across the country.